BLOG

How to be a Great Macro Coach

Apr 15, 2025

 

I’ve said it once, and I’ll say it again (and again!): Not all fitness coaches are created alike.

 

Trust me, I know!

 

I’ve been in the game for a long time and have seen some of the truly garbage work that some coaches do.

 

And it’s dangerous too, right?

 

Because some of these coaches have a lot of unsubstantiated confidence and a big (possibly purchased!) following YET, they are slowly but surely trashing their clients’ metabolisms, injuring their bodies, and creating a new generation of people with disordered eating.

 

Becoming a great coach isn’t hard. We create them daily inside our Macro Nutrition Coaching Program, Macro Mentorship.

 

And we’d love to help you become amazing!

 

But until our doors open, here are six tips for what you need to have (and what clients are looking for) to be a successful coach who gets lasting results:

 

1. Certifications – Do you have high-level certifications in the areas you specialize in?

Sure, oftentimes coaches start their businesses with their own personal results - I definitely did! But if you want to keep coaching clients for the long run, you can’t just offer personal advice…you’ve got to dig deep, learn the science, and provide science-backed education that works for the clients you’re coaching.

 

2. Fit – Do you work with specific populations or just anyone?

Having a niche is great. It can definitely help you hone your messaging and make you well known in your industry. However, a truly great coach can, theoretically, coach anyone to any goal. And that only comes with education and experience.

 

3. Philosophy – Do you customize your fitness/nutrition programs to each client’s lifestyle?

If not, ya should be. Cookie cutter plans DO NOT WORK. Not for the long-haul. If all you can do is provide a quick result because you’re relying on simplistic strategies like ‘calorie deficit’ or ‘cut out carbs’ you’ll never get your clients the results they want.

 

4. Personality – Are you being true to yourself and being authentic with your clients?

Finding your unique coaching voice is hard at first, but you’ve gotta push through and do it. Why? Because coaching is an intimate practice and requires trust on all levels. Your clients want to know who they’re really working with, not just the perfectly polished social media version of you.

 

5. Cost – Do your prices match your experience and track record?

You can’t get top dollar if you’re not creating top results. So, if you want to grow your income by raising your prices, you’ve got to improve your results and uplevel your skills. By increasing your education, you can give clients more of what they’re looking for and increase your pricing to match your skill level.

 

6. Reputation & Results – Have you got the social proof your audience needs to see?

As you work with more and more clients and create incredible results, keep track! You’re gonna want them for promoting your upcoming 1:1 and group coaching programs. Plus, word of mouth is priceless! Results > Retention > Referrals - a winning combo for any online coach!

 

If not, it’s time to get your ish in order.

 

All of the coaches who’ve graduated from Macro Mentorship have all of this and so much more, and they built it in less time than doing it on their own simply by following our formulas and systems.

 

They are in an elite class of highly sought-after coaches who have mastered high-quality client transformations time and again…and have the income to support their families and dreams.



Ready to be a great coach?

Becoming a highly sought-after macro nutrition coach isn’t about having a fancy website or a big social media following. Instead, it’s about getting your clients incredible results…and showing them how to keep them.

 

You see, lots of general nutrition coaching programs will teach you the basics of calories in vs. calories out, but most clients need more than that to get the weight loss results they’re looking for.

 

Enter Macro Certification. Specifically, a Macro Mentorship Macro Nutrition Coaching Certification.

 

With a Macro Certification, you learn the ins and outs of macro-based nutrition and how to use macros to get any client long-lasting results, whether they want to lose weight, build muscle, gain weight, or anything in between. 

 

And with a Macro Certification from Macro Mentorship, you’ll create those results repeatedly with any client, regardless of their current health and fitness level, because you’ll know how to customize macros to fit their individual needs, lifestyle, and goals.

 

 

So, what is a Macro Certification?

The Macro Mentorship Macro Certification teaches you everything there is to know about nutritional science, metabolism, supplementation, body chemistry, metabolic adaptation, nutrition periodization, special populations, and more. Plus, you get the opportunity to apply those skills in real-life scenarios so you can help clients reach their goals safely and sustainably.

 

Macro Mentorship is a 4-month National Academy of Sports Medicine (NASM), International Sports Sciences Association (ISSA), and Aerobics & Fitness Association of America (AFAA) approved CEU group coaching program and business course inside of MacroU designed for existing or aspiring health coaches to become certified macro nutrition coaches.

 

At the end of the program, you’ll obtain a Macro Certification and be poised to be an industry-leading Macro Nutrition Coach.

 

There has literally never been a better time to master the intricate science of macro nutrition, especially if you want to build a thriving, flexible, online macro coaching business that stands out from the crowd and makes an incredible impact on the industry.

 

Clients are smarter than ever, and stale, cookie-cutter meal plans and 1,200-calorie, no-carb diets just aren’t going to fly. Without the knowledge and expertise to structure a macro nutrition program customized to individual needs, you will struggle to book clients, keep clients, or get all-important client referrals.

 

The most discerning clients expect massive transformation, and with a Macro Certification from Macro Mentorship, you can be the one to give it to them. 

 

I created Macro Mentorship to help current and aspiring health, fitness, and nutrition coaches just like you become industry-leading certified macro nutrition experts with thriving businesses and satisfied clients worldwide.

 

We open Macro Mentorship 2-3 times a year…will you be joining our next cohort?


Click HERE to jump on our waitlist and enjoy special bonuses and discounts!

Try Our Free 3 Day Macro Tracking Nutrition Course